At the center of any great art you can also find people. And it is the same with data protection. These people are your staff, your partners, and your customers. They’re the ones buying your products, making the business more productive, and helping to drive competitive differentiation. It is these “data subjects” whose personal information and IP organizations must find better ways of protecting. This paper uncovers the key data challenges facing CISOs, Chief Privacy Officers, and their peers today and how a more focused, end-to-end lifecycle approach to data privacy and protection can deliver cyber resilience and be a true platform for innovation and growth.